WINDFALL 횡재
GRAPHIC STREETWEAR CLOTHING – DALLAS, TEXAS
BRANDING / WEB DESIGN / MARKETING / SOCIAL MEDIA
- Conceptualized name, branding, and logo, and implemented consistent branding identity and voice through all channels
- Lead copywriting, development, and management of: Website, Facebook, Instagram, and MailChimp Newsletter
- Designed and maintained custom e-commerce website using WordPress and WooCommerce
CREATIVE DIRECTION / GRAPHIC & CLOTHING DESIGN
- Lead creative direction for all photography, lookbooks, social media, and general assets.
- Partnered with local and national influencers, photographers, and models for content.
- Lead graphic design and clothing design for brand using Adobe Creative Suite.
- Lead point of contact with local and overseas manufacturing, national and international retailers and wholesalers.
LINKS:
- https://www.windfallclothing.com/
- https://www.instagram.com/windfallclothing/
- https://www.facebook.com/windfallclothing/
PIETER ANDRIES
LUXURY JEWELRY & ROLEX TIMEPIECES – SOUTHLAKE, TEXAS
BRANDING / WEB DESIGN / MARKETING / SOCIAL MEDIA
- Pioneered company-wide branding revamp
- Implemented consistent branding identity and voice through all channels alongside Rolex USA Brand
- Lead copywriting, development, and management of: Website, Facebook, Instagram, and Pinterest
- Designed and maintained custom e-commerce website using WordPress and WooCommerce
CREATIVE DIRECTION / PRINT & DIGITAL ADVERTISING
- Lead creative direction and brand storytelling for print magazine and direct mailer advertising
- Directed an internal advertising team and outside designer; met all print deadlines and coordinated digital media posting schedule across all channels
